The best time to understand your stakeholders is before crisis hits. If you want to understand how to influence those who hold all the cards, start with a stakeholder map. This guide helps you to zero in on the decision-makers who truly move the needle before, during and after a crisis, and with your wider communications strategy. By the end, you will master a dynamic mapping approach that combines analysis and influence lines. This sets you up for the next step of crafting a

The worst time to figure out what to say in a crisis when the phone is already ringing, or you've gone viral on X (Twitter). I see this constantly with founders, CEOs and Boards. They focus entirely on their product or services and growth, assuming that if they have a "good mission", they are immune to scandal. Then a server goes down on Black Friday. Or a disgruntled ex-employee with their social logins tweets something damaging. Or a journalist calls about a breaking scanda

In today's fast-paced world, crises can emerge unexpectedly, often leaving organizations scrambling to respond. Whether it's a product recall, a data breach, or a public relations scandal, effective crisis communication is crucial. The way an organization communicates during a crisis can significantly impact its reputation, stakeholder trust, and overall success. This blog post will explore strategies for navigating high-stakes crisis communications effectively, providing pra

In 2026, managing your reputation has never been more critical. With the rapid spread of information and the increasing influence of public opinion, organisations need to navigate a complex web of perceptions and narratives. This article explores the importance of strategic reputation management, especially during uncertain times, and provides actionable insights for organszations looking to safeguard their image and build trust. Understanding Reputation Management Reputation

When it comes to managing critical moments, effective crisis leadership is more crucial than ever. Leaders often find themselves navigating situations that demand quick decision-making and strategic thinking. Whether it’s a sudden crisis, a significant regulatory change, or a pivotal stakeholder announcement, the ability to lead with confidence and clarity during times of change or turbulence can make all the difference. This article explores how founders and CEOs can prepare

If you are a founder or board member at a scaling company, you have likely heard the term "Fractional CCO" (Chief Communicatrions Officer) appearing in strategy discussions. But what is a fractional CCO, exactly? Is it just a rebrand for a freelancer, or is it a fundamental shift in how companies manage reputation? For most Series A and B+ companies, hiring a full-time Director of Communications or CCO is a financial headache. You need the high-level expertise to handle inves

Photo: The Coach Space Could Your Communications Director Be the Key to Your Business Success? Have you ever thought about how important your Communications Director is to your business strategy? Here’s a simple breakdown of 5 ways they can help turn your business vision into reality: Make Every Message Matter Your Communications Director can take your business goals and turn them into clear, powerful messages that connect with people. It’s not just about sharing information;