If you find yourself chasing stakeholder conversations that go nowhere, and unable to influence those that quietly hold all the cards, you’re not alone. Let me share what I learned when standard mapping frameworks painted only half a picture, so you can zero in on the decision-makers who really move the needle. By the end of this guide, you’ll master a dynamic mapping approach, combining analysis and influence lines, that sets you up for the next step of crafting a killer st

If you are a founder or board member at a scaling company, you have likely heard the term "Fractional CCO" (Chief Communicatrions Officer) appearing in strategy discussions. But what is a fractional CCO, exactly? Is it just a rebrand for a freelancer, or is it a fundamental shift in how companies manage reputation? For most Series A and B+ companies, hiring a full-time Director of Communications or CCO is a financial headache. You need the high-level expertise to handle inves

The worst time to figure out what to say in a crisis when the phone is already ringing, or you've gone viral on X (Twitter). I see this constantly with founders, CEOs and Boards. They focus entirely on their product or services and growth, assuming that if they have a "good mission", they are immune to scandal. Then a server goes down on Black Friday. Or a disgruntled ex-employee with their social logins tweets something damaging. Or a journalist calls about a breaking scanda

Photo: The Coach Space Could Your Communications Director Be the Key to Your Business Success? Have you ever thought about how important your Communications Director is to your business strategy? Here’s a simple breakdown of 5 ways they can help turn your business vision into reality: Make Every Message Matter Your Communications Director can take your business goals and turn them into clear, powerful messages that connect with people. It’s not just about sharing information;