DAWN CARRINGTON
Fractional Chief Communications Officer
Global campaign to end sexual violence against girls in schools
Plan International - Because I am a Girl
THE CHALLENGE
To raise its Because i’m a Girl campaign, Plan International wanted to generate a global discussion around the shocking number of girls inpacted by gender-based violence in schools in the UK and developing countries, on United Nations International Day of the Girl Child.
THE WORK
I combined powerful storytelling with innovative digital marketing. I developed a series of impactful events to raise awareness and funds. In tandem, I project managed and co-wrote the script for a hard-hitting film to highlight the realities faced by girls in educational settings, showcasing the urgent need for change. The film was launched at a national cinema release with HNWIs and VIPs.
.png)
THE RESULTS
-
700K views within initial days of release
-
500K views within a month
-
Campaign: 1.5 million views worldwide
-
National Cinema release for The Lesson with HNWIs, VIPs and celebrities
-
Featured in The Telegraph, RT, The Huffington Post, Marketing Magazine, Buzzfeed and many more.
