Launching the Poverty Hub to Tackle Child Poverty
The Children’s Society - Poverty Hub Launch
THE CHALLENGE
In response to rising poverty levels in the Greater Manchester region and its detrimental impact on children's services, The Children's Society aimed to launch a dedicated Poverty Hub. The challenge was to raise awareness about the urgent need for funding and support while engaging the community and stakeholders effectively.
THE RESPONSE
I led a team to develop a comprehensive campaign centred around young people's experiences of poverty, ensuring their voices were at the forefront of the initiative. A high-profile media launch was organised, attracting significant attention from television crews, resulting in extensive rolling coverage, including ITV News.
Key components of the campaign included:
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Stakeholder Engagement: Created a detailed plan to engage key stakeholders, leading to a successful event that showcased the importance of the Poverty Hub and facilitated discussions on funding.
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Celebrity Involvement: Secured the participation of influential figures, including Misha B, to enhance the campaign's visibility and appeal.
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Media Strategy: Utilised targeted media outreach to ensure widespread coverage and public engagement, amplifying the message about the necessity of the Poverty Hub.
THE RESULTS
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Huge Visibility: The campaign secured extensive media coverage raising public awareness about child poverty in Greater Manchester, including features on ITV News & the Manchester Evening News.
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Funding Secured: Successful engagement with stakeholders resulted in significant funding being awarded to The Children's Society for the Poverty Hub.
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Community Engagement: The initiative highlighted the urgent need for action to tackle poverty among children in the region.